ProprHome, enabling trusted real estate experiences.

Motion Graphics, Advertising, Digital Marketing
The 1st real estate market in Portugal powered by blockchain. Total transparency equals better businesses.

Proprhome's main purpose is to revolutionize the real estate market in Portugal, offering transparency and simplicity in all stages of the process of buying, selling or renting property. It helps its users find the perfect home, matching their preferences and lifestyle with the most suitable properties and agents - a perfect and highly customizable match.

The communication strategy for the final consumer aims to challenge users to choose a house based on who they are or who they want to be, challenging the very "unwritten rules" of the real estate market. The communication with agents aims to give them the tools to succeed in a saturated market.