With customers staying away from physical stores, it became imperative to create a new website that would mirror the differentiating points of this brand, creating communication channels that would enhance the direct relationship with the customer and meet their needs.
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Creating a space where a centennial legacy could coexist with the changing contemporaneity of the digital environment was the great challenge of this project. It was crucial to “modernize” the brand, immerse it in digital channels and dynamics, without harming its DNA. Together, we turned the crisis into an opportunity, in a process of constant collaboration.