Stop Killing Facebook


Sara Alves Chief of Content & Copy Officer

The death of Facebook is repeatedly announced, just as every year there is talk of the alleged demise of the Portuguese Communist Party (PCP). Well, you know, word through the grapevine is heading for the same sad fate. This may seem like an unlikely parallel, but there may be more points of contact than we thought.

Although we all say that we don’t even access Facebook regularly anymore, that we only go there to look at that old university group, the truth is that Mark Zuckerberg’s social network is in good health. Just like the PCP seems to be: in the first quarter of 2021 alone it recruited more militants than in “the whole year of 2020”, according to an opinion article published in April of this year in the newspaper “Avante!”.

Equally interesting numbers present Facebook which, despite the rise of other social networks such as the young TikTok, remains the largest social network in the world, according to recent data published by Statista.

Facebook recorded more than 2.7 billion monthly active users in the second quarter of 2020. In the third quarter of 2012, it surpassed 1 billion active users, being the first social network to reach this milestone.

If we take into account all the platforms that are part of the Facebook “family”, i.e. Instagram, WhatsApp, and Messenger, the number of monthly active users in Q2 2020 are even more impressive, amounting to 3.14 billion.

Facebook turns out to be like that show we all watch, even occasionally, but have some shame in admitting out loud. For all these reasons, I refuse to precipitate Facebook’s death.

After all, there is no argument against numbers.